Los Angeles boutique Blends has teamed up with PUMA on a special edition version of the German sportswear giant’s rebooted CELL Endura sneaker. The silhouette was relaunched in October last year and is part of PUMA’s push to reintroduce a number of iconic designs from its archives.
Blends has opted for a futuristic design for this collaboration. Sporting a bold metallic silver upper, the beefy runner takes cues from Blends’ slogan “Understand of Nothing,” an simultaneous acknowledgement of the uncertain future and relevant past. Leather and mesh panels maintain the grey theme, complemented by tonal laces and midsole branding, with a black sockliner and outsole keeping the shoe grounded. A white midsole offers moderate contrast, while an additional pull tab on the tongue makes it easier to pull the sneakers on.
The Blends x PUMA CELL Endura drops exclusively to Shelflife CPT and JHB on 26 January for the retail price of R2999 via live raffle at 9:30am. Remaining pairs will release online at 11am.
Sizes: UK7, UK8, UK9, UK10.