In launching the BWGH (Brooklyn We Go Hard) for Puma R698 “Bluefield”, BWGH founder, David Obadia, along with directors, Adrien Landre and Julien Soulier, created a short film to showcase the sneakers.
Following three independent narratives – contextualized within artistry, athleticism and the great outdoors – the film creatively depicts the alignment of both the BWGH and PUMA brands by juxtaposing the realms of sportswear and contemporary street apparel.
Boundless use of the colour blue connects the scenes, illustrating Obidia’s creative inspiration – Mark Rothko’s vivid and intense use of colour in his paintings – in designing the colourway. Highlighting its versatility, design and transcendent nature, the short film is a brilliant visual display to accompany the BWGH for Puma R698 “Bluefield”.
Watch the video here: http://vimeo.com/80712909