Zoer’s goal was to revive the models and draw attention to the importance of preserving automobile wreckage as a form of industrial and ecological heritage. This ties in with the installation's name ‘Solara’, referencing the name of the last car manufactured by the French manufacturer Talbot. The second reason for the name is due to its similarity to solarisation - the natural process where the sun alters the colour of materials after a long period of time - something all these cars experienced before Zoer got his hands on them.
Each car that makes up Solara is carefully numbered with different hexagonal codes to represent each individual car’s colour in Zoer’s larger custom colour chart system. Each car is amazing to look at in its own right, but an aerial shot really shows the wonder of Zoer’s colour chart in the oldest French Scrapyard.
See a short video at the very bottom!
🔈ON . « SOLARA ». In-situ colorama painted on 144 cars. Acrylic painted. This installation takes place in the oldest french scrapyard. The aim of this project is to raise funds to save historical models from destruction and depollute the ground by using plants. To contribute: link in bio. Video by @agence.wtf . Music by @leooptique #zoerism #solara #colorama #cars #zoer #contemporarypainting #ecology #art #impact #engagement #depollution #cleanup #zoer #scrapyard #solaraproject