Celebrating the incredible mark the Air Max 90 has made on the global sneaker industry in its 30-year history, END. and Nike have teamed up to deploy three independent filmmakers to three key cities with a mission of telling the story of Air Max 90 around the world in 90 seconds. With the upcoming 'Viotech' Air Max 90 on the horizon, it's fitting we honour a classic.
First up is Duncan Loudon. He presents his personal study of the iconic sneaker silhouette in the London context by applying his experimental mixed-media approach to film-making. Look out for MC Scuti and her producer TN_490!
With a recent collaboration with big time Nike-loyalist Skepta under his belt (Bullet From a Gun), and winning Best Urban Newcomer at the 2018 UK Music Video Awards, Duncan Loudon harnesses his unique perspective of London to create a 90 second film which honours the monumental legacy of Air Max 90 in the British capital.
Check Duncan's video here now!