Are you the next #KingofKicks ?

19 Oct 2017, 11:38
Are you the next #KingofKicks ?

With the vast market of signature shoes, player exclusives, and general releases the game within the game is who wears the hottest shoes night in and night out on and off the court. The hype about sneakers has taken on an iconic status in footwear fashion. Whether you're a rapper, athlete, student or businessman, everyone shares an interest in sneaker culture in one way or another.



The premium vodka brand and original Kings of Kicks, Russian Bear, is once again calling all passionate sneaker fans to lace up and put their best kicks forward in the 2017 #kingofkicks competition. Launched in 2015, #kingofkicks started out as a way of reaching out to all respected sneaker heads in South Africa. Now, the movement is gaining speed, with over 3600 curated sneakers already in their collection and counting. Russian Bear is leading the pack and their aim is to take sneaker culture from the streets to the next level. This year’s winner will be crowned the 2017 #kingofkicks and will walk away with a year’s worth of sneakers valued at R60 000 from Shelflife. Could it be you?



King of Kicks will run over the course of 12 weeks, comprising of 4 categories chosen by our 4 judges. You may enter each category as many times as you like during the competition. Once entries close, then it’s up to you, the sneaker-heads, to vote for your top category winners.

12 weeks | 4 categories | 4 winners | 1 King Of Kicks

How to enter

To enter, upload an image of your kicks and caption it with #kingofkicks and with the category you want to enter. Alternatively, enter directly online via the King of Kicks website



  • Enter via Twitter by using the #kingofkicks hashtag and the hashtag of the corresponding category, for example #kingofclassics.


  • Enter via Instagram by using the #kingofkicks hashtag and the hashtag of the corresponding category, for example [#kingof247s].


  • Enter directly online via the King of Kicks website.