After La Flame announced his Reese's Puffs Cereal collaboration (priced at about R708 per box in the US), he hopped on a plane to Paris to launch is hyped cereal. And it really was a full concept pop-up stocked to the brim with flex-worthy cereal.
Only open for a couple hours, the pop-up saw the space transformed into a deep brown colour to match Travis’ take on the chocolate peanut butter cereal. Walls were lined with neatly stacked special edition boxes which framed a bright orange cash register, oversized spoon, milk and cereal box on display. There was also Reece’s x Travis Scott merch for sale for the lucky few able to get in. For those of us who didn’t, take a tour below thanks to Hypebeast.