adidas Originals teams up with long term collaborator, Pharrell Williams, for the massive Superstar Supercolor pack.
Comprised of 50 colourways of the infamous 80s silhouette that span the colour spectrum, the Superstar Supercolor pack celebrates 'equality through diversity' allowing each individual the opportunity to select the colour that best suits them.
Each dressed in a monochromatic colourway, the Superstar Supercolor pack sees each style sport a full-leather build, along with the classic shell-toe, jagged Three Stripes, textured midsole and Herringbone outsole. Subtle embossed branding, seen on the tongue and heel, show the collaborative efforts of both brands, while a graphic print inner sole finishes the look.
Dropping in six colourways this Saturday - the 28th of March - buy your pair from the adidas Originals by Pharrell Williams Superstar Supercolor Pack form Shelflife. Available both online and in-store from 10h00. Worldwide shipping availavble and free delivery in South Africa.
ASICS teams up with Swiss retailer, Titolo, for a special iteration of the ever popular GEL-LYTE III, dubbed the 'Papercut'.
Paying homage to their home town, Titolo dresses the famed ASICS silhouette with a fresh print motif, derived from the 16th century traditional Swiss art form; Scherenschnitt,... Read more
Shelflife Air Jordan Release Dates 2015 April - June
Check out the listings below for this season's upcoming Air Jordan releases, dropping at Shelflife.
All releases will follow in accordance with global release dates as provided below.
Unfortunately, pre booking is not allowed. Product images will be updated as soon as official imagery is... Read more
Nike Free Flyknit NSW Pink Flash
Nike combines two of its most innovative technologies for the release of a brand new low silhouette.
Bringing together a fully woven Flyknit Trainer upper with a Nike Free 5.0 sole unit, the ultra lightweight Free Flyknit ensures unrivalled comfort through its breathable and flexible nature, and sock-like... Read more
Nike Introduces the Air Max Zero
As the countdown to the annual Air Max Day continues, Nike revisits the archives for an extra special release of the Air Max Zero.
Having introduced Air Sole Units in the late 70's with the Tailwind, Nike's concept of Air grew in popularity, gaining success mainly from running enthusiasts and... Read more
Puma x Alexander McQueen McQ Step Mid & Step Lo
PUMA continues its partnership with Alexander McQueen's contemporary label, McQ, for the release of the latest collection.
Featuring two Puma McQ silhouettes, the Step Low and Step Mid drop in a slick monochromatic colourway, seeing a black build enhanced with shades of blue. Keeping in line with McQueen's... Read more
Puma x Slam Jam "25th Anniversary" Collection
In celebration of the Italian agency-turned-store's 25th anniversary, Puma teams up with Slam Jam for an exquisite pack release, featuring two of Puma's iconic silhouettes; the classic 90's runner, the XT2+, and the recently reintroduced Puma States.
As well as being built with a slew of premium... Read more