As the countdown to the annual Air Max Day continues, Nike revisits the archives for an extra special release of the Air Max Zero.
Having introduced Air Sole Units in the late 70's with the Tailwind, Nike's concept of Air grew in popularity, gaining success mainly from running enthusiasts and athletes alike. During the mid 80's, Nike's then architect, Tinker Hatfield, decided to showcase Nike's Air Sole Units, and famously designed a silhouette that would make the invisible... visible.
Deemed too advanced for its time, the innovative; almost futuristic ; design would be met with high levels of contestation, seeing the technology of the 80s too insufficient to bring Hatfield's vision into fruition. As the budding designer returned to the drawing board, the original design was archived... until now.
Debuting for the first time for Air Max Day 2015, Nike showcases Tinker Hatfield's original Air Max design with the Air Max Zero.
The Nike Air Max Zero will be available from 12h00 (CAT) on the 26th of March, exclusively from Shelflife and 25PSI. Prices and sizes to be confirmed. Stay tuned to the Shelflife Online Store and social media sites for more information.
PUMA continues its partnership with Alexander McQueen's contemporary label, McQ, for the release of the latest collection.
Featuring two Puma McQ silhouettes, the Step Low and Step Mid drop in a slick monochromatic colourway, seeing a black build enhanced with shades of blue. Keeping in line with McQueen's... Read more
Puma x Slam Jam "25th Anniversary" Collection
In celebration of the Italian agency-turned-store's 25th anniversary, Puma teams up with Slam Jam for an exquisite pack release, featuring two of Puma's iconic silhouettes; the classic 90's runner, the XT2+, and the recently reintroduced Puma States.
As well as being built with a slew of premium... Read more
Shelflife Presents: Tinker Thursday
Join us on Thursday the 19th of March at 25PSI - The Alexander Theatre - for a special screening of some of our favorite footage and interviews with the legendary Nike designer; Tinker Hatfield.
The event is open, but seating is limited. First come first serve basis!
adidas Originals ZX Flux Black - Green
adidas Originals adds another fresh colourway to the ZX Flux range.
Pushing the boundaries of sneaker design, adidas' ZX Flux range puts a contemporary spin on the iconic ZX 8000 for the ZX FLUX silhouette. Slimming the construction, the ZX FLUX boasts an ultra modern and minimal design, while still retaining... Read more
Shelflife and Nike Sportswear ZA Unveil 25 PSI
Shelflife and Nike Sportswear ZA have partnered to bring you the experience of Air. Constructed to take you through an educated journey of the History of Air, 25PSI is one of the most exciting projects we have ever been involved in!
Aptly named after the measure of air pressure originally... Read more
New Era A Frame 9FIFTY Satin Caps Available at Shelflife
Two new styles in the A Frame 9FIFTY Satin Collection have arrived at Shelflife!
Dressed in a soft-touch satin build, each cap in the New Era A Frame 9FIFTY Satin collection sports a slick colour combination; of navy and red, and navy and grey respectively; as well as bold embroidered logos of the New York Yankees... Read more