Shelflife Blog

UPDATES FROM SHELFLIFE STORE

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17 January 2017

FENTY x PUMA Velvet Creeper Velvet

Rihanna’s collaboration with PUMA has taken the sneaker world by storm. There’s been countless styles of the iconic Creeper with even more planned for 2017. RiRi is back with creepers that have been splashed with some extravagant velvet. The sneakers come with tonal soles, waxed laces and metallic gold branding,...
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17 January 2017

The adidas EQT Short Film - β€˜Only The Essentials.’

adidas will be taking us into the next chapter of their EQT series with a short film titled ‘Only The Essentials.’ The film documents the background, evolution and enduring legacy of the brand’s iconic Equipment series. Through a visual process of reflection, exploration and progression, the film celebrates...
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13 January 2017

Ten Years Of Shelflife Video

Shelflife is proud to announce its tenth year anniversary! Here is our story from inception, the hard work we have put in over the last decade, and our plans for the future!  Check out the video HERE (Best viewed in HD) Please share your memories of Shelflife over the past decade across Facebook, Twitter and...
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12 January 2017

adidas Consortium Sneaker Exchange colette x UNDEFEATED

The highly spoken about adidas Consortium Sneaker Exchange kicks off in style in January 2017! Parisian store Colette, which has been one of Europe’s go to store’s for design, art, culture and fashion for close to 18 years, have come together with Los Angeles UNDEFEATED, one of the most recognised...
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11 January 2017

Who Designed Shelflife Stores Logo Over Ten Years Ago?

Shelflife store has always had its roots deep in graffiti, and street culture. Building strong foundations through the graffiti scene in South Africa since 2006! It goes without saying that the logo to represent the brand, and the logo that is still used to this day represents graffiti and street culture and has...
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10 January 2017

adidas re-releases the NMD R1 OG

After the instant success of the first adidas Nmd released in late 2015 through Shelflife store in South Africa, the hype of the incredible silhouette hasn’t stopped!  With different styles, collaborations, colourways and fabrications the adidas NMD has grown from strength to strength establishing itself...
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6 January 2017

Ten Years Of Shelflife Store

Shelflife is very proud to enter its 10th year since its inception in Cape Town 2006! Originally opening its doors tucked away on the first floor, in Loop Street Cape Town.    First location of Shelflife above Big Boy Scooters On Loop Street Cape Town Starting from humble...
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6 January 2017

New Balance 247 Luxe Pack

New Balance injected their fans with excitement last month when they officially introduced their latest lifestyle runner, the New Balance 247. The sleek and smooth silhouette is now ready to drop in its three debut colourways that will definitely garner some attention. This weekend we will release the New Balance...
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