New Era teams up with the world's leading soft drink brand, Coca-Cola, for a fresh new collection of headwear.
Sporting a basic colour palate of red and black, an assortment of 59Fifty fitted caps, 9Fifty snapbacks and Cuff Knit beanies all bear contrasting shades of the infamous Coca-Cola logo embroidered in on the crown and front respectively. Further accompanying the drop, a red and white 59Fifty fitted cap releases in a Japanese international version.
Buy your pair of the New Era x Coca-Cola collection from Shelflife. Available in-store now and online here. Worldwide shipping available and free delivery in South Africa.
PUMA reissues the classic mid-top tennis court, made famous by international tennis sensation, Boris Becker.
In 1985, at the early age of 17, tennis prodigy Boris Becker became the youngest unseeded player to win the Wimbledon Championship. Dressed in a pair of premium quality PUMA court shoes, both the... Read more
New Balance x Horween Leather Made in USA M998DW
Combining over a century of footwear design and textile expertise, two classic American brands; New Balance and Chicago based leather manufacturer Horween; come together to produce one of the most superior collaborations to date.
Founded in 1905, Horween dominates its market as one of the oldest running... Read more
Iconic Graffiti Writer, Oz, Dies Tragically at Age 64
Hamburg's legendary graffiti writer, Oz, died tragically on Thursday the 25th of September.
Hit by a train while painting, the body of 64-year-old Walter Josef Fischer was found in the early hours of the following day. An array of spray cans and a freshly painted mural unfinished piece were found... Read more
adidas Originals AREA3 Broadsheet Issue 5 Available at Shelflife
Guest edited by Cape Town based boutique, astoreisgood, the latest issue of the adidas Originals Area3 Broadsheet available in-store from Shelflife!
Celebrating astoreisgood's 10 year anniversary, co-owner of the popular Kloof Street spot, Dario Leite, affectionately refers to the milestone metamorphosis... Read more
PUMA States Winter Gum Pack
Following its reintroduction earlier this year, Puma releases the classic 'States' silhouette in a three-piece pack, dubbed the Winter Gum Pack.
As suggested by the name, the Winter Gum Pack has been released in anticipation for the forthcoming colder climates across the hemisphere,... Read more
New Balance x Cone Mills Made in USA M1300CD
Originally forming part of the Distinct Authors pack, New Balance's latest 1300 iteration takes inspiration from the rough and tumble tales of the Wild West.
Teaming up with American denim purveyor; North Carolina's Cone Mills; New Balance's latest take on the immensely popular 1300 silhouette... Read more