Shelflife Blog


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19 July 2018

#SLHEAT: 19 July 2018

Here's another round-up of happy customers tagging #SLHEAT to their Instagram or Twitter. This week people rocked the new Nike React Element 87 as well as the Air Force 1, Converse One Star, Shelflife Moonbag and lots of other heat. Check it out below!    Remember to use the tag #SLHEAT for a...
19 July 2018

adidas Consortium x Concepts Energy Boost 'Shiatsu'

First unveiled in 2013, the adidas Energy Boost was the first model to feature BOOST technology.  With BOOST’s innovative use of micro-EVA cells to absorb and recycle impact, it has been at the forefront of a revolution in adidas’ range of running shoes for half a decade now. The TechFit uppers mirror the...
19 July 2018

The Don Fundraiser at Fiction

Cape Town's Fiction recently received the tragic news that their head of security, Donovan Lindavell, had sadly passed away. “The Don” had worked for Fiction since the very first night they opened their doors, and over the past 12 years helped build the club into the amazing place it is today....
18 July 2018

Nike x Parra Collaboration

Shelflife are proud to announce that we will be releasing the upcoming collaboration between Nike and Amsterdam-based artist Piet Parra! The next Parra collaboration quenches the thirsts of Air Max fanatics that have followed this series since the first chapter in 2005.  Parra’s first Air Max 1...
18 July 2018

adidas Will Only Use Recycled Plastics by 2024

adidas recently made the inspiring announcement that they plan to use only recycled plastic for all their products by 2024. The brand aims to remove the use of all ‘virgin’ plastic from their products, meaning plastic that is used for the first time by adidas. This includes polyester, which is used in everything...
17 July 2018

adidas Originals EQT Support Mid Primeknit 'Glow'

adidas Originals will be expanding their EQT Support lineup with new summer-inspired colorways which will be including this “Glow” iteration. This adidas EQT Support Mid ADV features a Bright Yellow Primeknit upper with a sock-like collar. Three Stripes webbing tape on the sides, a back heel pull tab atop a...
17 July 2018

Nike's New Retail App

Nike have announced the introduction of their new retail app, aimed at blending the worlds of physical shopping and smartphone technology into one.    Nike’s new app aims to enhance the retail experience in three key areas. The first allows customers to see if their size is in store, and allows for...
16 July 2018

Nike React Element 87 CPT Release Recap

This weekend Shelflife CPT and JHB stores both held raffles for the extremely hyped release of Nike's React Element 87. Congrats to all that won the online or in store raffles!


adidas Originals EQT ADV Mid Primeknit - 'Glow'
Reebok Classic Leather RSP - Red
Shelflife Premium Packable Anorak - Black
Reebok WMNS Classic Leather - Bare Beige


Jordan Release




Heat on feet
Tag your Instagram and Twitter pics with #SLHEAT for a chance to be featured in our gallery.